Business Details
35 Years
experience
Emergency
services
Your Trusted Electrical Contractor in Troy, MI
Since 1991, Superior Electric Great Lakes has established itself as a leader in delivering high-quality electrical solutions to industrial and commercial clients nationwide. As a 100% employee-owned company, we combine technical expertise with a commitment to safety and lean construction principles to exceed client expectations. Our team of seasoned professionals brings decades of collective experience in design-build, modularization, and complex electrical installations across diverse sectors including automotive, data centers, and energy generation. We maintain ISO 9001 certification and have completed billions in design-assist projects, demonstrating our ability to manage large-scale operations efficiently.Our core values of safety-driven operations, lean methodology, and customer-centric service have earned us industry recognition, including multiple safety awards and partnerships with major automotive manufacturers. With headquarters in Troy, Michigan, and regional offices across the U.S., we provide nationwide service while maintaining the personalized approach of a family-owned business. Our investment in cutting-edge technology and continuous workforce development ensures we deliver innovative, cost-effective solutions that meet evolving industry standards. This combination of technical excellence, operational efficiency, and employee ownership creates lasting value for our clients and community partners.
Services
Electrical Contracting
Design-Build Projects
Data Center Installations
Automotive Equipment Installation
Energy Generation Solutions
Details
- Year established: 1991
Highlights and features
- 100% employee-owned company since 1991
- ISO 9001 certified quality management system
- Over $3 billion in completed design-build projects
- 24/7 emergency response capabilities
- Specialized automotive manufacturing facility expertise
Associations and certifications
- ISO 9001
Services
Electrical Contracting
Superior Enterprise provides comprehensive electrical contracting for industrial and commercial clients. Our services include system design, equipment installation, and maintenance for facilities ranging from automotive plants to data centers. With 30+ years of experience and ISO 9001 certification, we deliver safety-focused solutions that meet strict project specifications. Our team handles complex installations requiring specialized knowledge of industrial electrical systems and code compliance.
Design-Build Projects
We offer complete design-build electrical solutions from concept through installation. This integrated approach reduces project timelines while maintaining quality control across all phases. Our engineers collaborate directly with clients to develop customized electrical systems that optimize efficiency and functionality. With over $3 billion in completed design-assist projects, we ensure seamless execution for complex industrial facilities requiring specialized electrical infrastructure.
Data Center Installations
Our data center expertise includes complete electrical system installations for mission-critical facilities. We specialize in redundant power systems, cooling infrastructure, and high-density cabling configurations that meet Tier III/IV standards. Having completed installations for major automotive and technology companies, our team understands the precision required for continuous operation environments. We implement modular construction techniques to minimize downtime during facility expansions.
Automotive Equipment Installation
We provide specialized electrical installations for automotive manufacturing plants including assembly lines, robotic systems, and paint shops. Our technicians have extensive experience with major automakers' specifications, having completed projects for GM, Ford, and Toyota facilities. We implement pre-fabrication techniques to ensure precise component fit while maintaining production schedules. Our team understands the unique electrical demands of high-volume manufacturing environments.
Energy Generation Solutions
We deliver complete electrical solutions for power generation facilities including natural gas plants, wind farms, and solar installations. Our capabilities include high-voltage transmission systems, control infrastructure, and grid integration. With experience on cogeneration and fuel cell technology projects, we implement systems that optimize energy efficiency while meeting regulatory requirements. Our team works on projects from initial design through commissioning to ensure reliable power delivery.
People
Dale Massy
President & CEO
Started as electrician in 1987, joined Superior in 1992, became President & CEO in 2022. Holds electrical industry expertise and leadership experience.
Jeffery Smiley
Chief Operating Officer
Electrical industry veteran since 1996, completed IBEW apprenticeship, brings operational leadership to daily company functions.
Scott Janssen
Vice President & CFO
Licensed CPA with Michigan experience, joined in 2018, oversees financial operations with Summa Cum Laude academic credentials.
Sam Rozenberg
Chief Information Officer
Technology leader with 30+ years experience, former U.S. military technology specialist, drives IT innovation since 2018.
Larry Pittsley
Vice President Tennessee Operations
Licensed electrician since 1996, IBEW apprentice graduate, leads Tennessee operations with field-to-management expertise.
Questions
What industries does Superior Enterprise specialize in?
We specialize in automotive manufacturing, data centers, energy generation, healthcare facilities, and industrial construction projects nationwide.
Are you ISO 9001 certified?
Yes, we maintain ISO 9001 certification for our quality management systems since 2015.
Do you offer emergency electrical services?
Yes, we provide 24/7 emergency response with dedicated contact numbers for urgent situations.
What geographic areas do you serve?
We operate nationwide with offices in Michigan, Tennessee, and Alabama, serving all major industrial regions.
What safety certifications do you hold?
We maintain OSHA 30 certifications, first aid/CPR trained supervisors, and have received multiple industry safety awards.
Can you handle large-scale electrical projects?
Yes, we've completed over $3 billion in design-build projects including automotive plants and data centers.
